• Nutrifam

Project Overview

Nutrifam set out to solve a genuinely complex problem: how can a family with different dietary needs - diabetes, vegetarian, allergies, and more - plan meals together without duplicating effort for each person? We designed and developed the MVP from the ground up, translating a highly complex, multi-user dietary logic into a simple, intuitive app experience that suggests personalized recipes, consolidates grocery lists, and keeps the whole household's health goals in sync.

Objectives:

• Design an intuitive interface for a highly complex, multi-user dietary system.
• Enable personalized meal suggestions based on individual health and dietary restrictions.
• Simplify family-wide meal planning into a single, unified experience.
• Integrate grocery ordering to close the loop from meal plan to purchase.
• Build a scalable MVP capable of evolving into a full-featured platform.

Scope of Work:

1. Discovery & Research: Understanding family dietary planning challenges and user needs.
2. UX Architecture: Mapping complex, multi-user logic into simple, usable flows.
3. Wireframing & Prototyping: Structuring core features like meal planning, recipes, and grocery lists.
4. UI Design: Designing a clean, approachable interface for a technically complex product.
5. Development: Building the MVP with dietary logic, recipe suggestions, and grocery integration.
6. Testing & Iteration: Refining usability across multiple user profiles and dietary scenarios.

A fully functional MVP that turned a complex, multi-user dietary planning challenge into a simple, intuitive family health and meal planning experience.