• Mai Sknn

Project Overview

Mai Sknn's range spans a wide variety of soap types, each with its own ingredients, benefits, and personality. We designed distinct packaging graphics for every variant, giving each soap its own visual identity while keeping the overall brand feel young, playful, and cohesive across the full product line.

Objectives:

• Design distinct packaging for each soap variant within a cohesive brand system.
• Reflect the natural, handmade quality of the product through visual choices.
• Appeal to a young, design-conscious audience.
• Make each soap easily identifiable through its own graphic identity.
• Strengthen shelf and online appeal across the full product range.

Scope of Work:

1. Brand & Product Research: Understanding each soap's ingredients, benefits, and positioning.
2. Concept Development: Exploring visual directions suited to a youthful, natural brand.
3. Illustration & Graphics: Creating unique artwork for each soap variant.
4. Packaging Layout: Structuring label design for clarity and shelf impact.
5. Color & Typography: Applying a consistent yet flexible visual system across variants.
6. Finalization & Print-Ready Files: Delivering polished, production-ready packaging designs.

A vibrant, youthful packaging system that gave every Mai Sknn soap its own identity — while keeping the brand instantly recognizable across the full range.