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• ITC

One of India's leading diversified conglomerates, with a presence spanning FMCG, hotels, paperboards, agribusiness, and information technology.

Client

ITC, India

Service

Game Design & Development

Date

June 3, 2021

• ITC

Project Overview

ITC wanted to move away from traditional, lecture-based orientation and give new hires something they'd actually engage with. We designed and developed a custom onboarding game that replaced a 3-day classroom orientation, helping employees learn ITC's vision, mission, values, and workplace guidelines through interactive gameplay instead of slides.

Objectives:

  • Replace lecture-based orientation with an interactive alternative.
  • Communicate ITC's vision, mission, and values in a memorable format.
  • Simplify company policies through gamified learning.
  • Boost new-employee engagement and information retention.
  • Build a scalable tool for future onboarding cycles.
• ITC
• ITC

Scope of Work:

  1. Discovery & Content Mapping: Translating ITC's onboarding goals into game-ready content.
  2. Game & Narrative Design: Structuring gameplay around ITC's values and story.
  3. Prototyping: Mapping game flow and user journey.
  4. Visual & UI Design: Crafting an on-brand game interface.
  5. Development: Building the full interactive experience.
  6. Testing & Deployment: Rolling it out as part of ITC's orientation program.

A gamified onboarding experience that turned a 3-day orientation into an engaging journey — helping new employees connect with ITC's vision and values from day one.

• ITC
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