• Cannoli

Project Overview

Cannoli needed a brand identity that could hold its own in the premium menswear fabric space — one that felt heritage-driven, tailored, and instantly credible to designers and manufacturers alike. We developed their complete visual identity, from logo mark to color system, positioning Cannoli as a refined, trustworthy name in fine shirting fabrics.

Objectives:

• Create a premium, timeless brand identity for a menswear fabric supplier.
• Design a logo reflecting sophistication, heritage, and tailoring craftsmanship.
• Develop a versatile color palette suited to premium textile branding.
• Ensure the identity translates cleanly across packaging, labels, and collateral.
• Build a distinct visual presence within a competitive fabric market.

Scope of Work:

1. Brand Discovery: Understanding positioning, target market, and brand values.
2. Concept Sketching: Exploring initial logo directions and typography concepts.
3. Logo Design: Refining the chosen direction into a polished, versatile mark.
4. Color & Typography: Developing a premium palette and type system.
5. Brand Application: Applying the identity across packaging, labels, and collateral.
6. Finalization & Guidelines: Delivering final assets and brand usage guidelines.

A refined, heritage-driven brand identity that positions Cannoli as a premium, trustworthy name in fine men's shirting fabric.